Photography
Hotel, food and business photography across Tyrol, for places like Alpin Resort Sacher, Stanglwirt and Hotel Klosterbräu.
fotograf.tirol (German)Photographer · Agency founder · Speaker
David
Johansson
I photograph hotels, kitchens and people in Tyrol, run DAJOHA, a small studio for photography, social media and design, and pass on what I learn along the way: in the master class at WIFI, at the University of Teacher Education Tyrol and on stage.
About
Hi, I’m David.
Born in Innsbruck, with Swedish roots. I trained as an Interactive Art Director at Hyper Island in Stockholm, spent a short time at Jung von Matt in Zurich, and then the mountains called me back. I’ve been self-employed since 2012, and my studio is in Zirl, just outside Innsbruck.
I like working where images, design and technology meet. That’s why I’ve spent the last while digging deep into AI in marketing, and in 2026 I started the Prompt AI Marketing Conference in Vienna.
At the Tyrol Chamber of Commerce I sit on the committees of the advertising and market communication group and of the guild of professional photographers, where I speak up for the creative industry in Tyrol.
Before going all in on my own business, I played in the Austrian tennis Bundesliga. And a cinnamon bun with coffee isn’t a snack for me. It’s culture.
What I do
Three tracks, one signature.
Agency DAJOHA
Together with Katharina Magerle I run DAJOHA Creative Studio in Zirl: photography, social media and design for hotels, restaurants and companies.
dajoha.comWorkshops & talks
Since 2015 I’ve taught in the master class for professional photography at WIFI Innsbruck, and photography at PHT. On stage I talk about AI in marketing, visual language and photography.
See talksWorkshops & talks
What I pass on
I teach because you only really understand a craft once you have to explain it. In the classroom and on stage, I focus on what works in real projects.
WIFI Innsbruck
Trainer in the master class for professional photography, preparing future master photographers.
University of Teacher Education Tyrol
Photography in the first semester: camera, light and composition from the ground up.
Prompt AI Marketing Conference
The first edition on 16 April 2026 sold out with 100 attendees. A day on AI in marketing, with substance instead of buzzwords.
Workshops
Lightroom, AI image and AI video, plus photography for beginners and advanced shooters.
See workshops (German)
Talks
What I talk about
Planning an event? Get in touch and we’ll match topic, length and audience. Talks in German, English or Swedish.
AI in marketing
What generative AI really delivers for images, video and campaigns today, where the limits are and how teams can use it well.
Visual language for hotels
How hotels and restaurants win guests with their own images, from the shot list to the booking platform.
Photography & editing
Light, composition and a Lightroom workflow that saves time every day.
Background
At a glance
- Born
- in Innsbruck, with Swedish roots
- Education
- Interactive Art Director, Hyper Island, Stockholm
- Then
- Jung von Matt, Zurich
- 2012
- Self-employed photographer and designer, founded DAJOHA
- 2015
- Trainer in the master class for professional photography at WIFI Innsbruck
- 2021
- Katharina Magerle joins, DAJOHA becomes a studio for photography, social media and design
- 2026
- Founder of the Prompt AI Marketing Conference in Vienna
- Involvement
- Tyrol Chamber of Commerce: committee member of the advertising and market communication group and of the guild of professional photographers
Press
For organisers and press
Here’s a short bio and a press photo. Need something else, like a longer version or a landscape shot? Just drop me a line.
Short bio
David Johansson, born in Innsbruck with Swedish roots, is a photographer, founder of DAJOHA Creative Studio in Zirl and a trainer in the master class for professional photography at WIFI Innsbruck. He trained as an Interactive Art Director at Hyper Island in Stockholm, has been self-employed since 2012 and founded the Prompt AI Marketing Conference in Vienna in 2026. He is a committee member of the advertising and market communication group and of the guild of professional photographers at the Tyrol Chamber of Commerce. His focus is hotel and food photography and AI in marketing.
Contact
Let’s talk.
Talk, workshop, project or just a coffee: write to me and I’ll get back to you within 48 hours.